About Cloudwords 

Companies of all sizes are in the midst of digitally transforming everything they do; ranging from the products and services they create to the go-to-market models they employ. For marketing organizations, the landscape is no different.

While automation is in full swing throughout marketing organizations today, time-consuming, manual processes still exist and contribute to long lead times, errors, and inconsistencies when rolling out global campaigns and localized content.

Enter Cloudwords!

Cloudwords speeds time to market for campaigns and content on a global scale. By connecting marketing systems and automating project workflow, time-consuming tasks are eliminated and unprecedented visibility into the localization process is achieved.

Whether you are targeting 5 countries or 20, Cloudwords helps you deliver more personalized content, in more languages, to more customers at a speed, quality and scale impossible to achieve with manual processes.

Cloudwords was founded in 2010 and is focused on helping customers like Amazon Web Services, Marketo, Oracle and many others digitally transform their global marketing. Headquartered in San Francisco, Cloudwords is backed by Storm Ventures, UMC Capital and Marc Benioff, founder of salesforce.com.

Management Team


Richard Harpham

Chief Executive Officer

Richard Harpham brings over 20 years launching or leading products into global markets supporting +$1 billion of revenue as well as establishing early start-up ventures that have successfully attracted both investment and eventual acquisition.

An early hire at Massachusetts start-up Revit, acquired by technology giant Autodesk for $137 million in 2003, Richard progressed to lead marketing for AutoCAD, the world's highest selling design software with over 10 million registered users across the globe. In supporting global marketing for products like AutoCAD, Richard 'lived the problem' that Cloudwords addresses. He brings a deep understanding of the unnecessary business issues for taking products to global, multi-lingual markets.

Richard studied BA Architecture at Greenwich University before evolving through corporate IT leadership roles towards a career in technology sales and marketing.


Mike Colombo

Chief Marketing Officer

Mike Colombo is a seasoned global marketing leader and strategist with extensive experience launching software and services into global markets. At Cloudwords, Mike is championing the digital transformation of global marketing; evangelizing the need for companies to create automated global marketing workflows that connect marketing stakeholders, and scale to reach more customers, in more languages, faster.

Prior to joining Cloudwords, Mike spent 13 years in senior marketing roles at leading design software company Autodesk. In that time, he built the team that delivered Autodesk’s global campaigns, oversaw the global subscriber engagement strategy for Autodesk’s 1.5M member subscription program, and lived for two years in Shanghai, China aligning regional teams and implementing common marketing technologies to drive efficiencies and scale. Mike also spent three years leading the global go-to- market strategy as VP, Marketing at mobile platform provider Calgary Scientific.

Mike holds a Bachelor of Management degree in Marketing from the University of Lethbridge, Alberta, Canada, and completed the Executive Leadership Program at the Haas School of Business, UC Berkeley.


Ashish Agrawal

SVP of Product & Engineering

Ashish Agrawal leads product management, engineering, user experience and product strategy. Ashish brings over 20+ years of experience in the software industry helping develop and launch a number of different product lines into Gartner's Leaders/Visionary quadrants.

He previously served as SVP of Product Management and Business Development at Acrolinx where he lead the transition of the company towards Content Marketing and a SaaS platform. Before that, Ashish held leadership roles in product management at Oracle (enterprise portals and cloud services) and Adobe (marketing cloud).  In the early part of his career he developed and architected industry leading solutions in areas as diverse as banking systems, digital publishing, interactive TV, open source application servers and Business Process Management (BPM).

Ashish graduated from Imperial College, London with a degree in Software Engineering.


Sam Pederson

Vice President, Strategic Growth and Partnerships

Sam Pederson is an experienced leader in demand generation and marketing operations in the global technology industry, and has led teams and initiatives in global marketing and sales at Marketo, Sun Microsystems, Oracle, and Kaspersky Lab, among others. At Cloudwords, Sam works with existing and new customers on their path to digital transformation in global marketing, as well as in the marketing partner ecosystem.

He is passionate about solving big marketing problems. Like others on the Cloudwords management team, he "lived" the problem that Cloudwords solves having been an Enterprise global marketer for the last 15 plus years. Sam has spent his marketing career turning ideas into results with speed and at scale.

Sam has a Bachelor’s degree in Communications from the University of California at Davis.


Scott Schwalbach

Chief Customer Advocate

Scott Schwalbach has more than 40 years of experience as an operations, localization and globalization leader, working for and with some of the largest companies in the world, including 17 years at Microsoft as an International Program Manager. A recognized localization industry expert, Scott is a co-leader for the Localization Unconference, frequently speaks at industry events, and teaches courses in global communications and customer expectations.

At Cloudwords, Scott manages customer and partner relationships.


Board Members


Tae Hea Nahm

Founding General Partner, Storm Ventures

Tae Hea Nahm is a founding general partner of Storm Ventures focusing on mobile and SaaS. His current mobile investments include AirPlug, Averail, Com2uS, MobileIron, Modo Labs and Silego. His prior mobile investments include AireSpace/founding CEO (Cisco), Berkana/co-Chairman (Qualcomm), MCubeWorks (CoreLogic) and JetCell (Cisco). His current SaaS investments include: Cloudwords and Marketo - and Averail, MobileIron and Modo; and his prior SaaS investments include Access360 (IBM), EchoSign (Adobe) and OSA Technologies (Avocent).

Tae Hea was previously a partner at Venture Law Group and Wilson Sonsini Goodrich & Rosati, and holds an AB in Applied Math from Harvard College and a JD from University of Chicago Law School.


Frank Lee

Vice President, UMC Capital

Frank Lee is Vice President at UMC Capital and is responsible for investments in the U.S. He actively invests in the storage, cloud, mobile and enterprise software markets. His current investments include MobileIron, SwiftStack, Nexenta, Trilliant Network, Sandforce, Force10 Networks, Thismoment, Alpine Data Labs, and Cloudwords. Frank was previously a Vice President at Vertex Management, where he focused on communications, wireless and systems investments. While there, Frank led the successful investment in TransMedia (Cisco) and managed over 20 fund relationships in Silicon Valley and Europe.

Frank received his MBA from the Kellogg Graduate School of Management at Northwestern University and holds a BS in Mechanical Engineering from San Jose State University.


Ken Bado

CEO, GMB Consulting LLC

Ken Bado has held Senior Sales and Executive leadership positions in technology companies for over 30 years and has extensive experience advising software companies. From 2002 through 2010 Ken served as the Executive Vice President of Sales and Services for design, engineering and entertainment software company Autodesk. During this time Autodesk grew from $800 million to more than $2.3 billion in annual revenue. In addition, Ken held the position of President and CEO at MarkLogic Corporation and served as a Senior Vice President at Mentor Graphics.

Ken is an Officer of the board for Bethany College and Chairman of the Board for Voices of Hope for Aphasia.

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