Forcepoint is an Austin, Texas based global provider of integrated network security solutions. The Company offers a systems-oriented approach to insider threat detection and analytics, cloud-based user and application protection, next-gen network protection, data security and systems visibility.
Forcepoint experienced rapid growth through acquisitions and parallel expansion into new global markets which left them with a fractured localization process. They wanted to develop a streamlined localization process that also worked seamlessly with their marketing automation platform, Marketo, to support delivering their campaigns to more customers in more languages.
Forcepoint faced several challenges:
“We now have one translation process and one point of view for the regions, enabling Forcepoint to maintain 11 regional websites and send about 20 email campaigns per year that are translated into 10+ languages. We would not be able to scale our marketing efforts without Cloudwords.”
Ben Webb, Campaign Manager, Field Marketing, Forcepoint