HACH is a U.S. based world leading manufacturer of analytical instruments and reagents used to test the quality of water and other liquid solutions.
Hach Company wanted to further leverage their use of marketing automation through a globalization platform that offered seamless integration with Marketo in order to create a higher level of customer engagement in 26 languages.
Hach’s approach to managing localization was not keeping pace with its mandate to educate and communicate with customers around the world.
The outdated approach presented several challenges:
“You simply can’t scale global marketing automation without Marketo and Cloudwords unless you are prepared to hire a small army.”
Gene Scholes, Global Director, Digital Commerce & Systems, HACH