Mouser Electronics is a worldwide leading authorized distributor of electronic components. Mouser has a developed a number of in-house technologies. However, as part of a broader initiative to explore third party solutions to more rapidly develop and deploy global campaigns in 17 languages to customers, subscribers and prospects around the world, Mouser selected enterprise grade Oracle-Eloqua as their marketing automation platform. As part of their overall marketing automation strategy, Mouser recognized the need to accelerate the localization process with a solution that had the flexibility to meet their unique business requirements, and could seamlessly integrate with Oracle-Eloqua.
“There are many vendors in the market today. Cloudwords is an innovative, forward thinking partner, that is focused on our success, and is evolving with us to move our business forward.”
Global Director, Marketing Automation, Mouser Electronics
Mouser’s approach to managing localization was challenged by manual processes amplified through interdepencies of a marketing team that is both centralized and regionally deployed, and third party translation service providers.
The outdated approach presented several challenges: