Seamless integration with Oracle-Eloqua


Mouser Electronics is a worldwide leading authorized distributor of electronic components. Mouser has a developed a number of in-house technologies. However, as part of a broader initiative to explore third party solutions to more rapidly develop and deploy global campaigns in 17 languages to customers, subscribers and prospects around the world, Mouser selected enterprise grade Oracle-Eloqua as their marketing automation platform. As part of their overall marketing automation strategy, Mouser recognized the need to accelerate the localization process with a solution that had the flexibility to meet their unique business requirements, and could seamlessly integrate with Oracle-Eloqua.


Category: Case Study
Vertical: Electronic Components Distributer

“There are many vendors in the market today. Cloudwords is an innovative, forward thinking partner, that is focused on our success, and is evolving with us to move our business forward.”


Candice Willingham
Global Director, Marketing Automation, Mouser Electronics

Business Challenge

Mouser’s approach to managing localization was challenged by manual processes amplified through interdepencies of a marketing team that is both centralized and regionally deployed, and third party translation service providers.

The outdated approach presented several challenges:

  • Long production cycles and wait times for responses via email
  • Inability to track and monitor projects consistently across regions
  • Limited view of translation investment and spend
  • Cutting and pasting in and out of the marketing automation system
  • Design resources being commandeered to ‘babysit’ translation projects

Business Results

  • Global transparency of localization projects
  • Reduced reliance on Design team as project managers by 50%  (given integration with Oracle - Eloqua and Cloudwords to repurpose English language assets)
  • Gained insight into translation spend and in parallel improved ability to anticipate next fiscal year spend through Cloudwords analytics
  • Realized cost savings through translation memory
  • Improved campaign quality through in-context review
  • Reduced end to end translation-design-approval cycle time by 20%