Power Integrations is Silicon Valley based global leader in developing technology that enables energy efficient power supplies for a vast range of electronic products including mobile devices, TVs, PCs, appliances, et. al. Power Integrations also enhances efficiency, reliability and cost of high power applications such as industrial motor drives, solar and wind energy systems, electric vehicles and high voltage DC transmission.
60% of Power Integrations’ sales are in international markets across Asia Pacific. Given the significant demand for Power Integrations in these markets, delivering content in several Asian languages is an imperative to success. Collateral, email campaigns and all websites must be delivered and maintained in several languages, with a streamlined marketing team.
Power Integrations wanted to further leverage their use of Marketo and saw efficiencies to be gained in time and money. Among their challenges:
Semiconductor / Electronics
“(Before Cloudwords), the amount of time spent that marketing was spending on the translation process, chasing down status of projects, maintaining spreadsheets to manage process was simply a barrier to getting the job done.”
Chick Webb, Senior Online Marketing Manager, Power Integrations