Power Integrations is Silicon Valley based global leader in developing technology that enables energy efficient power supplies for a vast range of electronic products including mobile devices, TVs, PCs, appliances, et. al. Power Integrations also enhances efficiency, reliability and cost of high power applications such as industrial motor drives, solar and wind energy systems, electric vehicles and high voltage DC transmission.
60% of Power Integrations’ sales are in international markets across Asia Pacific. Given the significant demand for Power Integrations in these markets, delivering content in several Asian languages is an imperative to success. Collateral, email campaigns and all websites must be delivered and maintained in several languages, with a streamlined marketing team.
“We have reduced our cycle time by up to half or a third of the time it used to take us."
Senior Worldwide Online Marketing Manager
Power Integrations wanted to further leverage their use of Marketo and saw efficiencies to be gained in time and money. Among their challenges: