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POWER INTEGRATIONS

Seamless integration with Marketo

Overview

Power Integrations is Silicon Valley based global leader in developing technology that enables energy efficient power supplies for a vast range of electronic products including mobile devices, TVs, PCs, appliances, et. al. Power Integrations also enhances efficiency, reliability and cost of  high power applications such as industrial motor drives, solar and wind energy systems, electric vehicles and high voltage DC transmission.

60% of Power Integrations’ sales are in international markets across Asia Pacific. Given the significant demand for Power Integrations in these markets, delivering content in several Asian languages is an imperative to success.  Collateral, email campaigns and all websites must be delivered and maintained in several languages, with a streamlined marketing team.

 
Category: Case Study
Vertical: Semiconductor / Electronics
Integrations: Marketo
   

“We have reduced our cycle time by up to half or a third of the time it used to take us."

 

Chick Webb
Senior Worldwide Online Marketing Manager

Business Challenge

Power Integrations wanted to further leverage their use of Marketo and saw efficiencies to be gained in time and money. Among their challenges:

  • Manual, cumbersome effort to track and report on status of localization projects
  • Lack of transparency on project cost
  • Lengthy project cycle times
  • Valuable translation management time consumed with tactical, administrative tasks

Business Results

  • Reduced localization project cycle times by ½ to 1/3
  • Established transparency of project costs, cycle times and volume of content translated
  • Empower content creators and campaign managers with translation management oversight
  • Reallocated translation management time to higher order value projects
  • Sustain existing translation partnerships

Download Customer Story