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Rogue Agents: When Regional Marketing Is Left To Fend For Themselves

If you've ever been asked, "How are you managing marketing globally?" you likely have answered with one of these typical responses: 

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Press Release: Webinar to Reveal Microsoft’s Global Marketing Transformation Using Cloudwords and Marketo

Microsoft’s Director of Marketing Technology Will Share How the Company Deployed Cloudwords and Marketo to Reach Customers in 86 Countries in 22 Languages

San Francisco, CA, August 25, 2016Cloudwords, project management software for global marketing and a Marketo integrated LaunchPoint® partner, will present a live webinar featuring Microsoft. Microsoft will share how the company transformed its global marketing strategy using Marketo and Cloudwords to speed time to market for global campaigns and localized content. The webinar, “Global Best Practices: Microsoft’s Marketing Transformation to Reach 86 Countries in 22 Languages,” will take place on Wednesday, August 31, 2016 at 10:00am PDT / 1:00pm EDT. To register, visit http://hubs.ly/H045rdh0.

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Press Release: Cloudwords Named to the 2016 Inc. 5000 List of Fastest-Growing Private Companies in America

Rapid company growth secures Cloudwords a spot at 896, driven by increased demand for a new approach to manage and accelerate content localization on a global scale. 

San Francisco, CA, August 22, 2016Cloudwords, project management software for global marketing, announced it was named to the 35th annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. Cloudwords earned the rank of 896 for achieving 447% growth over three years, and is the only software company included on the list with a product designed specifically to help companies speed time to market for international marketing campaigns, ensure brand consistency, and realize the global value of their marketing technology stack.

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Understanding the Hidden Costs of Localization

Most organizations spend approximately 1-4% of their marketing budget on translation and localization services, depending on the size of the company and its scope of global operations.

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4 Tips to Engage Multilingual Audiences on the Road to the Olympics

The Summer Olympics are only weeks away and everyone from athletes, to the city of Rio de Janeiro, tourists, event organizers and spectators are preparing for the world’s largest sporting event. To facilitate communication for both athletes and spectators alike, advance preparations to accommodate for the hundreds of languages that will be spoken are in full swing. Cloudwords CEO Richard Harpham offers tips to engage multilingual audiences.

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Interview with Richard Harpham, CEO at Cloudwords

MarTech Advisor's Editor in Chief, Ankush Gupta, talks with Richard about his global marketing experience, how he came to be CEO at Cloudwords, and the features and benefits of Cloudwords' automated localization management software for global marketers.

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Cloudwords Replaces CEO, Promotes Richard Harpham

In early May 2016, San-Francisco based Cloudwords replaced founder and CEO Scott Yancey and the board appointed VP of Sales and Marketing Richard Harpham to the top job. 

Read the article in Slator.

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Cloudwords Names Richard Harpham as President and CEO

San Francisco, CA: Cloudwords today announced it has appointed Richard Harpham as President and CEO, and named Ken Bado, former EVP of Sales and Services for Autodesk, as a member of the Cloudwords Board of Directors.  

With more than 20 years of experience launching products into global markets, as well as early start-up ventures that have successfully attracted both investment and eventual acquisition, Harpham will build upon Cloudwords’ established momentum as an essential solution for global marketers. Prior to Cloudwords, Harpham held executive positions at Autodesk, M-SIX, and Calgary Scientific.

He previously held the role of vice president of sales and marketing at Cloudwords...

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Press Release: Cloudwords Names Richard Harpham as President and CEO

The company appoints seasoned software executive Ken Bado as a member of the Board of Directors; adds Amazon Web Services as its newest global enterprise customer.

San Francisco, CA, June 21, 2016—Cloudwords today announced it has appointed Richard Harpham as President and CEO, and named Ken Bado, former EVP of Sales and Services for Autodesk, as a member of the Cloudwords Board of Directors. The company also announced Amazon Web Services (AWS), TASER International and Tektronics as its newest customers, joining Cloudwords’ growing list of global enterprise organizations that are leveraging its technology to accelerate the expansion of multilingual global marketing efforts.

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Cloudwords: Global Marketing to Generate Demand and Drive Growth

In order for companies to generate demand and grow globally, they need to speak 12 languages to communicate with 80% of their target audiences. Since more than 50% of revenue for U.S. companies is coming from global customers, the $39+ billion content localization and translation industry is integral to driving customer engagement in global markets  Tweet This!. However, companies that need to quickly translate their marketing materials and expand internationally are faced with a big challenge: their existing localization process is manual, time-consuming, inefficient, and hard to scale.

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The Global Marketing Dilemma: To Localize or Not to Localize

By Richard Harpham, President & CEO, Cloudwords

Thanks to increased accessibility to the internet, the proliferation of mobile devices and the escalation of digital marketing, the world is connected and information is at our fingertips anytime, anywhere. As the global buyer's journey increasingly takes place online, each stage needs to be addressed with different content tailored to the appropriate stage, which is a complex process even for one language and one region...

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Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era

The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing.

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Press Release: Cloudwords to Showcase its Enhanced Integration with Marketo for Multilingual Engagements on a Global Scale

Cloudwords to demonstrate how its Global Go-to-Market Hub benefits global marketers at 2016 Marketing Nation® Summit.

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5 Global Marketing Challenges and How to Leverage Automation to Overcome Them

The wider you cast the net, the more fish you’ll catch. The saying holds true for marketing too. Broaden your demand gen strategies to engage new markets and you’ll uncover untapped opportunities to grow your pipeline and increase conversion rates. But when it’s time to cast the net overseas to reach audiences abroad, things can start to get a little tricky...

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Cloudwords Enhances OneReview Marketing Content Translation Tool

New capabilities deliver translation workflow enhancements for improved speed and quality of multilingual content.

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Cloudwords Updates OneReview

Cloudwords, Inc., an online translation management platform, has updated OneReview, its centralized cloud-based review platform. The latest features include enhanced side-by-side review, quality metrics and OneReview Dashboard...

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Press Release: Cloudwords Doubles Year Over Year Revenue Growth

Cloudwords Powers Global Lead Generation and Revenue Growth for Brands Like Patagonia, Iron Mountain, TASER and More.

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Press Release: Cloudwords to Showcase Global Go-to-Market Hub at B2B Content2Conversion Conference 2016

Director of Product Marketing Will Lead Roundtable Discussions on the Importance of Content Localization to Convert Prospects Into Leads.

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How to Kick Start Your International Marketing Strategy by Leveraging Content

A study of Fortune 500 companies showed those who localized their content were two times more likely to increase profit and 1.25 times more likely to grow earnings per share year over year.
As Scott Yancey, CEO at Cloudwords puts it:
Localization of content is critical for engaging audiences outside company headquarters because it represents marketing personalization in its purest form.
You can’t just translate all your landing pages and pricing pages and call it a day. Like any other leads, leads in other markets expect you to deliver value...

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Press Release: Cloudwords Named to EContent 100 List of Companies that Matter Most in the Digital Content Industry

SAN FRANCISCO, Dec. 10, 2015 /PRNewswire/ -- Cloudwords, a global go-to-market hub for better execution of business worldwide, today announced it has been named to EContent magazine's EContent 100, an annual listing of the companies that matter most in the digital content industry. Cloudwords was recognized in a new category on this year's list: content globalization and localization.

Each year, EContent magazine's staff and contributing editors review the previous year's winners as the starting point for the new list. The judging panel then votes and debates on new nominees to round out the top 100.

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Press Release: Cloudwords to Participate in CMO Summit 2015 Panel

CEO Scott Yancey Joins Industry Experts to Explore the Role of the CMO in Today's Global Marketing and Business Environment

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The Top 100 Companies in the Digital Content Industry: The 2015-2016 EContent 100

The EContent 100 List of Companies that Matter Most in the Digital Content Industry is now in its 15th year, and big changes have been afoot. We added new judges, new categories, and as a result, we've got many new companies on the list. Among other changes, this year we thought it was important to recognize digital marketing technologies in their own category-and bring in some experts to help us separate the wheat from the chafe. If you have recently searched for a new digital marketing platform to work with, you'll know that narrowing this field down isn't easy.

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Does Your Company Have a Chief Localization Officer?

A company’s success overseas is directly related to the number of languages the company ‘speaks,’ and how well its marketing team is able to localize and deliver content to target markets and regional sales teams. In order to reach 80% of the world’s economically active online audience, a company needs to deliver content in 14 different languages. That’s a lot of languages to reach a significant percentage of the buying audience. How will you maximize your product development, marketing and staffing dollars to effectively engage and sell overseas?

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Oracle Marketing Cloud Unveils New Mobile, Data and Content Capabilities

Oracle Marketing Cloud has launched new capabilities designed to help marketers deliver a consistent customer experience. The updates also position marketers to better attribute revenue to marketing initiatives and boost engagement with mobile tools.

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Cloudwords & Marketo to Co-present Global Website Optimization Strategies at LocWorld 2015 Silicon Valley

Cloudwords CEO and Co-Founder Scott Yancey to Present Translation Technology Best Practices With Customer and Technology Partner, Marketo, at Two Leading Localization Industry Events.

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Is Your Content Translation Investment Paying Off?

Content localization — creating content that is in your customer’s native language as well as culturally relevant — is critical to engaging your audience. In fact, almost 60% of global consumers say getting information in their own language is more important than price when making a purchase decision, according to research firm Common Sense Advisory (CSA). However, there’s more to the connection between ROI and translation for demand generation, and it may not be as apparent...

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Localize to Globalize: 8 Signs You're Ready to Adopt a Marketing Globalization Platform

Digital marketing campaigns are visible around the globe and accessible to anyone with a computer or mobile device. In order to maximize the opportunity to generate leads in global markets, we must support world-ready content - especially since access to digital content is increasing worldwide.

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Plotting Your Global Marketing Success

It's a challenge to manage multinational marketing campaigns. Marketers still struggle to gain a clear understand of what is working, where and why - across all international markets, content varieties, campaigns and platforms, with real time analytics thrown in, as well.

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Three Tips for Exporting Content to Global Markets

Going global is no small feat for marketers. As companies invest resources to expand into global markets, they quickly realize that engaging with multi-language audiences has a unique set of challenges. Audiences want to be reached with on-point messages that are in their preferred language and channels. What does this mean for marketers?

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How to use content to reach a global audience

Reliance on traditional methods to manage localized content is no longer necessary for many brands. There are website CMS options, marketing automation and full platforms that make localizing content as simple as pressing a button. Once localized, though, how can brands ensure they're reaching the right global audience?

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Expert: Why brands need localized content

Having website content translated to the local level has been shown to create a more engaged audience. That is because while most Americans speak English, Americans in the Midwest don't use all of the same expressions and explanations as those in the Northeast or Southwest. The same can be said for people all over the world.

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Translation Automation Company Cloudwords Reports Strong Growth and Momentum in 2015

New Executive Leadership and Expanded Sales Team, New Customer Growth, New Product Capabilities and Integrations Have Contributed to Impressive Company Momentum for Cloudwords

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Cloudwords Integrates with Box, Dropbox, Google Drive, OneDrive and Sharepoint for Translation Automation Across the Enterprise

New native integration capabilities with five of the leading file sharing services further establishes Cloudwords as the go-to Translation Automation Platform for global enterprise organizations.

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How to Make Your Case: 5 Tips to be More Persuasive

Going after what you want - whether it's a promotion, a big sale or bringing a new idea to market - undoubtedly takes effort and hard work. But in most cases, success is not independent of outside influencers - you're likely going to have to convince others to get on board, too.

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How to Make Your Case: 5 Tips to be More Persuasive

Going after what you want - whether it's a promotion, a big sale or bringing a new idea to market - undoubtedly takes effort and hard work. But in most cases, success is not independent of outside influencers - you're likely going to have to convince others to get on board, too.

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10 Minutes with Scott Yancey on Translation and Digital Media

The Internet doesn't have any borders. But the real world still does, and that comes with language barriers. As Scott Yancey, founder and CEO of Cloudwords, well knows, a good translation makes the difference between good and bad content. He sat down with us to discuss how to get your content translated effectively and intelligently.

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Cloudwords selected as an AlwaysOn Global 250 winner

The 13th annual AlwaysOn Global 250 winners represent the most promising private companies creating enormous opportunities and inventing new categories across the global technology landscape.

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Cloudwords' New Translation Automation Platform to Enhance Marketers Productivity

Cloudwords, a cloud-based platform that helps companies create and distribute multilingual content has come up with Cloudwords for Salesforce Marketing Cloud to enhance the process of translating digital marketing content.

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Cloudwords announces Digital Content Translation Solution for Salesforce Marketing Cloud

Cloud-based translation automation platform Cloudwords announced the launch of Cloudwords for Salesforce Marketing Cloud, a leading digital marketing platform which creates customized cross-channel consumer journeys that deliver superior brand experiences. The offering will quicken the process of translating digital marketing content for worldwide markets.

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Cloudwords Delivers First-Ever Digital Content Translation Management for Salesforce Marketing Cloud

New Integration Capabilities for Salesforce Marketing Cloud Automates Translation Process, Enabling Marketers to Increase Output of Global Campaigns

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Cloudwords: Solving a Content Marketing Pain Point, One Language at a Time

If you have enterprise responsibility for your content marketing, you know well the time, and the expense, to take a great piece of content to a global and fragmented audience is daunting.

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Cloudwords Named a Trendsetting Product by EContent Magazine for the Second Year in a Row

Experts in the Digital Content Industry Recognize Cloudwords' Marketing Globalization Platform for its Ability to Speed and Simplify the Content Localization Process

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Cloudwords Automates Translation Process

Cloudwords, a provider of cloud-based translation management and automation, announced new platform capabilities to simplify and automate the process of localizing web, desktop, and mobile applications for global markets.

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Cloudwords Automates Translation Process to Accelerate Product Internationalization

New Integration Capabilities with Source Code Version Control Systems Quickly and Easily Localizes Web, Desktop and Mobile Applications for Improved Customer Experiences

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The Bob Pritchard Radio Show interviews Scott Yancey, CEO of Cloudwords

The Bob Pritchard Radio Show interviews Scott Yancey, CEO of Cloudwords

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Cloudwords Announces In-Context Review

Cloudwords, a provider of cloud-based translation management and automation, announced the availability of "In-Context Review," a new capability designed to further enhance, simplify, and accelerate the translation review process.

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Cloudwords' new release will ease the pain of online content translation for reviewers

The $35 billion global language services industry is getting a boost today as Cloudwords releases its latest offering designed to make translation much easier.

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Cloudwords Delivers Most Customizable Translation Review Process in the Industry

Cloudwords Showcases Next-Generation "In-Context Review" Technology to Speed and Simplify Multilingual Communication at Marketo Marketing Nation 2015

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6 Key Steps to Global (Marketing) Domination

Seven billion. According to most estimates, our global population currently stands at a little more than seven billion people. English is the third most widely spoken language, but it's only the native language for about 5% of the world's population.

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6 Key Steps to Global (Marketing) Domination

Seven billion. According to most estimates, our global population currently stands at a little more than seven billion people. English is the third most widely spoken language, but it's only the native language for about 5% of the world's population.

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Make Marketing Globalization a Priority

When you consider that anyone, anywhere can go online to access information about products and services, every company that has a website is inherently global from day one.

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Cloudwords Joins Industry Elite at Oracle's Modern Marketing Experience 2015

Oracle AppCloud Partner to Present Strategies to Help Marketers Extend the Reach of Localized Campaigns Across Borders

San Francisco, CA, March 25, 2015 - Cloudwords today announced that Tim Maloney, VP, Worldwide Channel Sales & Alliances, will present a session on global engagement and demand gen at Oracle's Modern Marketing Experience 2015 conference.

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Cloudwords Enhances Industry-Leading Developer Support for Automating Translation of Content in Any System

New Enhancements to Cloudwords' Developer Center Reduces Time to Successfully Complete Integrations with Cloudwords from Weeks to Hours

San Francisco, CA, March 17, 2015 - Cloudwords, the leader in cloud-based translation management and automation, has introduced new enhancements to the Cloudwords Developer Center to further simplify the process of integrating systems with Cloudwords.

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Checking Off on Every Global Digital Touch Point

Marketers now have more than a thousand marketing technologies available for boosting productivity, scaling personalization, and simplifying and accelerating localization.

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5 Technology Questions Global Marketers Need to Ask

To reach 95% of business professionals, a brand must speak 10 languages. That's a lot of translating, even for today's modern marketers... 

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People on the Move: Tim Maloney, Cloudwords

Tim Maloney has joined Cloudwords as VP, Worldwide Channel Sales & Alliances.

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Want to Expand Globally? Gauge Your Audience Before You Engage

The potential to generate demand and grow revenue in global markets is staggering-in fact, research shows 40-50 percent of revenue for large companies comes from outside the U.S.

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Cloudwords Selected by AlwaysOn as a 2015 OnCloud Company to Watch

Innovator of Marketing Globalization Solutions Recognized for Creating New Opportunities in Cloud Technology

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Three Ways to Localize Your Message for a Global Audience

Despite being a topic that is often mentioned when it comes to customer service, personalization is no easy feat however. After all, audiences have become broader than ever in today's globalized market...

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Unveiling the OnCloud 50 Companies to Watch

With creative ways in approaching the highly competitive sector, the OnCloud 50 Companies to Watch leverage their technologies and apply fresh, strategic thinking in building robust and sustainable businesses.

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