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OVERVIEW:

PTC is a Massachusetts based global software company that delivers a technology platform and solutions including computer-aided design (CAD), product lifecycle management (PLM), smart manufacturing / industrie 4.0, service lifecycle management (SLM), internet of things (IoT), and augmented reality (AR).

Given PTC’s global growth objectives, they needed a way to improve and accelerate localization and deployment of global campaigns to capitalize on emerging markets. They also needed a solution that would seamlessly integrate with their existing LSP provider, Lionbridge, and their marketing automation solution – Oracle Eloqua.

 

BUSINESS CHALLENGE:

PTC’s approach to localization was manual, time consuming and did not scale.

Among PTC’s challenges:

  • 12 week start to finish turnaround for localized email campaigns
  • Cutting and pasting email copy from LSP (in Word format) into Oracle-Eloqua
  • SLA of marketing automation team was 4 weeks
  • Inability to track and monitor projects consistently across program team, LSP and regional marketers
  • Email based engagement hindered communication and collaboration across internal teams and LSP



BUSINESS RESULTS:

  • Seamless integration between Cloudwords and Oracle Eloqua
  • Cloudwords’’ OneReview (In-Context Review) has sped up review process, reduced errors, and increased quality of translated content
  • Increased and improved collaboration across teams and regions
  • Brand messaging and product terminology are accurate and consistent across regions
  • Automation of localization of email campaigns using Cloudwords for Oracle Eloqua has saved the team on average 10 weeks from start to finish
  • Marketing Automation team reduced SLA from four weeks to 5 days
  • The PTC team can deliver a monthly average of 20 email in 7 languages for a total output of 420 multi-language email per quarter
  • Flexibility to sustain and better leverage LSP partnership with Lionbridge

How can Cloudwords Help?

ptc

INDUSTRY:

CAD, PLM, iOT Technology Solutions

INTEGRATIONS:

Oracle-Eloqua

“(Cloudwords) has allowed us to optimize processes which in turn means we can execute on a larger number of localized campaigns much faster. My team’s SLA for launching has reduced from weeks to days.”

Anna Poulakis, Director Marketing Automation, PTC