PTC is a Massachusetts based global software company that delivers a technology platform and solutions including computer-aided design (CAD), product lifecycle management (PLM), smart manufacturing / industrie 4.0, service lifecycle management (SLM), internet of things (IoT), and augmented reality (AR).
Given PTC’s global growth objectives, they needed a way to improve and accelerate localization and deployment of global campaigns to capitalize on emerging markets. They also needed a solution that would seamlessly integrate with their existing LSP provider, Lionbridge, and their marketing automation solution – Oracle Eloqua.
PTC’s approach to localization was manual, time consuming and did not scale.
Among PTC’s challenges:
CAD, PLM, iOT Technology Solutions
“(Cloudwords) has allowed us to optimize processes which in turn means we can execute on a larger number of localized campaigns much faster. My team’s SLA for launching has reduced from weeks to days.”
Anna Poulakis, Director Marketing Automation, PTC