PTC is a Massachusetts based global software company that delivers a technology platform and solutions including computer-aided design (CAD), product lifecycle management (PLM), smart manufacturing / industrie 4.0, service lifecycle management (SLM), internet of things (IoT), and augmented reality (AR).
Given PTC’s global growth objectives, they needed a way to improve and accelerate localization and deployment of global campaigns to capitalize on emerging markets. They also needed a solution that would seamlessly integrate with their existing LSP provider, Lionbridge, and their marketing automation solution – Oracle Eloqua.
“If we wanted to launch an outbound
campaign tied to an industry trend, it would be an entire quarter before we could make that same splash in an international region.”
Marketing Automation Manager
PTC’s approach to localization was manual, time consuming and did not scale. Among PTC’s challenges: