The January 2021 Grow Global Chat guest, Mariëtte Pepping of ServiceNow, has built a strong digital localization strategy over the past six years. Mariëtte has grown ServiceNow’s localization program to now support 22 languages globally, by advocating for internal alignment, and constantly consulting other experts in the localization community. Not only did Mariëtte share her experience with the Grow Global Chat audience, she also graciously provided her Business Plan Framework.

Watch the webinar replay to learn:

• How Mariëtte presents her localization strategy to build internal alignment.
• KPIs for measuring digital marketing success.
• ServiceNow’s workflow for creating international content.