A study of Fortune 500 companies showed those who localized their content were two times more likely to increase profit and 1.25 times more likely to grow earnings per share year over year.
As Scott Yancey, CEO at Cloudwords puts it:
Localization of content is critical for engaging audiences outside company headquarters because it represents marketing personalization in its purest form.
You can’t just translate all your landing pages and pricing pages and call it a day. Like any other leads, leads in other markets expect you to deliver value...
