Mouser Electronics

Time to translation decreased from 2-3 weeks to 6 days

Overview

Mouser Electronics is a worldwide leading authorized distributor of electronic components. Mouser has developed a number of in-house technologies. However, as part of a globalization initiative to explore solutions to more rapidly launch global campaigns in 19 languages, Mouser integrates marketing automation. Mouser needed to accelerate the localization process with a solution that had the flexibility to meet their unique business requirements while seamlessly integrating.

Mouser’s manual localization processes amplified the interdependencies of third-party translation service providers, in addition to central and regionally deployed marketing teams.

The nonautomated approach presented several challenges:

Long production cycles and wait times for responses via email
Inability to consistently monitor and track projects across regions
Limited view of translation investment and spending
Cutting and pasting in and out of the marketing automation system
Design resources being commandeered to tend translation projects

Global transparency of localization projects
Reduced reliance on Design team by 50% (given integration with marketing automation software and Cloudwords to repurpose English language assets)
Gained insight into current translation spending and improved ability to anticipate incoming fiscal year spending through Cloudwords analytics
Realized cost savings through translation memory
Improved campaign quality through in-context review
Reduced end to end translation-design-approval cycle time by 20%

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