Fitbit is a San Francisco- based world consumer electronics leader in connected health and fitness market. To help its customers make the most of Fitbit trackers and apps, the company provides an extensive library of self-service tips, tutorials and guides. Localization is critical to Fitbit’s global expansion and the customer support team wanted to find a solution that would accelerate and automate their localization process to deliver self-service content in eight core languages, support increasing volumes of articles to be translated, and provide seamless integration with their CRM platform: Salesforce.
Tech / Fitness
“We’re thrilled with Cloudwords. It was the only solution for our growing localized knowledge base.”
Localization Program Manager, Customer Support, Fitbit
Fitbit’s approach to managing localization was experiencing several significant challenges: