Richard Blatcher


Recent Posts

Marketers Helping Marketers: The Underlying Theme at Marketo’s Marketing Nation Summit

By Richard Blatcher on 06/01/2016

At Marketo’s Marketing Nation user conference, keynote speaker Will Smith’s advice was to always ask, “What can I do to help you succeed?” versus more selfishly thinking, “What’s in it for me?” His message resonated with me as I spoke with our customers at the event, reinforcing my sentiment that marketers are generally encouraging of their peers, and happy to share how they’ve found success, even when they have to first explain how they failed.

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5 Must-See Sessions at Marketo's Marketing Nation Summit

By Richard Blatcher on 05/05/2016

As we prepare to head to Vegas next week for Marketing Nation Summit 2016, Marketo's annual user conference, our team scanned the sessions to select presentations we'd most like to attend. Packed with marketing industry thought leaders, and even celebrities like Will Smith (!), there are certainly plenty of intriguing topics on the agenda.

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First World Problems: 4 Modern Global Marketing Challenges

By Richard Blatcher on 04/26/2016

In our modern lives, if you see one of the above icons, it likely causes you a lot of anxiety. We rely on technology in our daily lives so much that the thought of no Internet, or a stalled device,or no cell service, or no battery power, means we’re not digitally connected to the world around us.

As modern marketers, we make a living ensuring our companies are digitally connecting and engaging with our customers—ensuring each touchpoint is personalized and optimized to our audience’s preferences for delivery at the right time and for their device type.

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5 Reasons to Take Your Digital Content Global with Cloudwords for Adobe Experience Manager

By Richard Blatcher on 03/15/2016

Timely, personal, consistent messaging in all the languages of your customers—join us at Adobe Summit next week to learn how Cloudwords for Adobe EM helps marketers deliver localized web experiences better, faster, and more frequently. Our customers’ key areas of concern when it comes to improving global marketing efforts are efficiency, cost, and opportunity. And by leveraging Cloudwords technology, they are experiencing significant savings and improvements—customers are localizing content three to four times faster and generating more leads by increasing the number of campaigns they are able to launch.

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