As we prepare to head to Vegas next week for Marketing Nation Summit 2016, Marketo's annual user conference, our team scanned the sessions to select presentations we'd most like to attend. Packed with marketing industry thought leaders, and even celebrities like Will Smith (!), there are certainly plenty of intriguing topics on the agenda.
Here are our top 5 picks:
Building in Marketo for Global Enterprise Scale: Learn How Microsoft Uses Marketo
Tuesday at 3:30pm, Room 306/307
A worldwide market dominator, Microsoft's session is sure to attract both B2B and B2C global marketers interested in leveraging Marketo to manage regional campaigns - tricky for a handful of markets, let alone 100 countries. Arrive early, this workshop has limited seating!
Creating a Platinum Level Event Experience!
Wednesday at 9:30am, Room 311
Event marketing - so much work! But the payoff is worth it if you do it right. Presenters from CA Technologies and Marketo will share how to leverage marketing automation for event success. Leveraging technology to improve efficiency? We're onboard with that.
Do Your Buyers Care What You Have to Say? Building Relevant Dialogues With Your Content
Wednesday at 10:30am, Room 320
Marketing experts from SnapApp, Blackbaud, Cisco, and Pentaho - an impressive line-up - will share their tips to make marketing content stand out with relevant, valuable content that resonates with buyers. (Localization, anyone?)
Customers: The Prospect You've Forgotten
Wednesday at 2:00pm, Room 314/315
Working hard to keep customers happy is one thing, but how does marketing to them help? In addition to potential increased revenue opportunities within the company, customer advocacy and referrals are often the best way to find new prospects. Looking forward to learning more at this session by ReadyTalk.
Getting Your Global Marketing Teams to Work as One
Thursday at 11:30am, Room 320
This topic is certainly near and dear to our hearts: "Perfect for those that want to learn how to bring visibility to content on a global level." Our friends at Hach and Kapost have global experience and insight into creating marketing campaigns at scale. Good stuff.
Don't Miss the Expo Hall
As an event sponsor, our team of global marketing and localization experts will be on-hand at booth #S825 to demonstrate how our platform integrates with Marketo to speed, scale and simplify the localization process so marketers can reach more global markets more frequently. Many of our customers use Cloudwords for Marketo to deliver localized content and campaigns to multilingual audiences worldwide, including Hach, Pentaho, Oanda, Cornerstone OnDemand, Taser International, Anaplan, OKTA, Sherwinn-Williams, Tektronix, and many more. In fact, Marketo is a Cloudwords customer, too. Its web development team uses Cloudwords to localize its global websites. (Read the case study here.)
Did I mention We're Giving Away a Trip to Europe?
Visit our booth and enter the raffle to win a European vacation!
See you in Las Vegas!