5 Steps to a DIY Global Content Operation

By Cloudwords on 02/18/2016

As a marketer tasked with expanding to new markets, it might seem like you’ll need to spend a lot of new resources and talent to build your global content operation. But it ain’t necessarily so.

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Hitting The Right Notes With Localization

By Cloudwords on 09/03/2015

Your company is expanding and you will soon be a proud global presence. You’re getting ready to sing your song to the world: you’ve researched global markets, chosen territories that are likeliest to increase revenue, and all of your materials have been translated perfectly.

Time to press play?

Not so fast: translation is only one part of this tune.

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New eBook: 5 Truths of Content Globalization

By Cloudwords on 08/20/2015

Shift your thinking.
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While we would like to think that a cloud-based, integrated workflow solution is all anyone needs to go global, we know it’s much more nuanced than that, not to mention more complicated. That's why we created our latest eBook 5 Truths of Content Globalization.
What a translation automation platform like Cloudwords really does is help companies change their thinking: the ease, transparency, and reduced costs serve to highlight long-held beliefs about manual processes, political (vs.commercial) silos, and broadcast vs. dialogue-based communications with prospects and clients.
Suddenly, the artisanal nature of content translation, distribution and measurement can be automated. The walls between functions can become more porous. You can truly meet clients where they are -- both in platform and language. And, rather than presenting these as a wish list for next year’s budget, they're seen as a source of smart revenue generation.

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What Does Elvis Have to Do With Indian Language Translation?

By Cloudwords on 08/06/2015

When Mary Meeker recently released her annual Internet Trends Report, it set off a globalization craze. Armed with a treasure trove of data, marketing teams are now scrambling to expand their content, services and products into new markets.

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Are You Complicating Things for Yourself and Your Clients?

By Cloudwords on 07/30/2015

When “going global” with marketing content, most companies focus on beating the competition. What marketers soon realize is that their biggest problem in getting the right content translated and delivered to far-flung regions is a lot closer to home. With apologies to Walt Kelly: “We have met the enemy and they is us!”

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Collaborate and Innovate in the Land of Plenty: Inside the Marketing Technology Landscape

By Scott Yancey on 01/21/2015

I love Scott Brinker’s opening line in his recent blog introducing the 2015 version of his ever-growing, ever-popular Marketing Technology Landscape Supergraphic: “There’s a lot of marketing technology in the world, my friend.”

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