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Cloudwords Blog

4 min read

The Marketing Nation Gets Global with Cloudwords’ Customers Hach and Sherwin-Williams

By Richard Harpham on 04/28/2015

“Inspiration in the Nation” was Marketo’s theme for the 2015 Summit, and wow, did they deliver! From the early morning fun run, to educational sessions, happy hour networking, and inspiring speakers, kudos to Marketo for putting on a phenomenal user conference. Cloudwords would like to thank both our customers and new friends for stopping by our booth to say hello.

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4 min read

Tired of Translation Review Headaches? Cloudwords’ New “In-Context Review” Provides a Pain-free Process

By Nish Mohan on 04/13/2015

Does this scenario sound familiar…? You manage your company’s localization process, ensuring content is translated into all the different languages for all the markets your company does business in. One of your responsibilities is to ensure translation projects move along in a timely manner, so you keep tabs on which stage of the process projects are in, and make sure they are completed on time. Projects move along just fine until… the dreaded review phase. Suddenly, everything stalls because…

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2 min read

#RuleTheWorld with Cloudwords at #MKTGnation 2015

By Richard Harpham on 04/09/2015

The Cloudwords team is gearing up to showcase our marketing globalization platform, connect with customers, and make new friends at the Marketo Marketing Nation Summit next week. Our team of marketing and localization experts will be on hand at booth #506 to provide globalization tips, tricks and best practices to help businesses translate content easier, faster, and more cost-effectively with Cloudwords’ award-winning integration with Marketo. Here are five reasons you should stop by and say hello, hola, bonjour, hallo, ciao…

1) If you use Marketo and need to localize content and campaigns for international markets, Cloudwords is the ONLY technology integrated with Marketo for automated translation. Trust me, you will be amazed at how much easier the translation process is when all you have to do is “click” to move content from Marketo, into Cloudwords and off to your preferred translation vendor.

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4 min read

Early Adopters of New Marketing Technology Earn Their Bragging Rights

By Scott Yancey on 03/11/2015

The speed at which a business operates and its adoption of innovative technology go together hand-in-hand. We all marvel at how business ever managed to function efficiently prior to the invention of modern-day technologies we now take for granted, such as the Internet and its related software, programs and applications, and the laptops, smartphones and tablets that allow us to access it. All of which enable us to be more efficient workers who can drive more success in our business and professional lives.

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2 min read

Want to Expand Globally? Gauge Your Audience Before You Engage

By Richard Harpham on 02/27/2015

The potential to generate demand and grow revenue in global markets is staggering—in fact, research shows 40-50 percent of revenue for large companies comes from outside the U.S. Whether your objective is to expand into new markets, or grow your existing ones, you need to conduct market research and review segmentation data to determine where your global demand is coming from—or where demand is most likely to occur—then consider the cultural characteristics of your new target audience and adjust your marketing messages to engage and sell to them.

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3 min read

Marketers, It’s Time to Proclaim Your Value

By Richard Harpham on 02/10/2015

 

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3 min read

Collaborate and Innovate in the Land of Plenty: Inside the Marketing Technology Landscape

By Scott Yancey on 01/21/2015

I love Scott Brinker’s opening line in his recent blog introducing the 2015 version of his ever-growing, ever-popular Marketing Technology Landscape Supergraphic: “There’s a lot of marketing technology in the world, my friend.”

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3 min read

Email Campaigns in Your Customer’s Language Just Got Easier: New Functionality from Cloudwords

By Nish Mohan on 01/05/2015

Marketing automation technology has changed the way marketers engage customers, allowing users to nurture leads through automated campaigns. Email marketing, for example, is one of the most powerful tools in a marketer’s toolbox, and by using marketing automation software, marketers can make email marketing more effective by customizing the messages that individuals see to help customers move through the buying process.

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