Countdown to Dreamforce: Dirty Little Secrets of Life in the Global Marketing Trade

By Scott Yancey 09/09/2015

In Anthony Bourdain’s bestselling book, “Kitchen Confidential,” he provides a behind-the-scenes look at the restaurant industry and reveals what is really going on inside NYC kitchens. (Some things you may not want to know!) I thought of the book recently while I was preparing notes for an upcoming session I’ll be presenting at Dreamforce next week. In the marketing industry—and global marketing in particular—a lot goes on behind the scenes that marketers either accept as “just the way it’s done”, or would rather not think about, or don’t even realize is happening at all.

CEOs, CFOs, possibly even CMOs would be shocked to learn about the appalling use of time, money, careers and technology that is a result of the outdated processes marketing professionals are using that slow go-to-market timelines and reduce opportunities for growth and revenue in international markets.

Intrigued?

Join me at Dreamforce in the new Salesforce Marketing Cloud Innovation Theater at Westfield Mall on Tuesday at 2:30pm to hear more. I’ll shine a spotlight light on our industry’s misdeeds and weaknesses to expose the inefficiencies of a manual, 1990’s era localization process, and share a new, better approach to getting campaigns ready for global launches.

I’m looking forward to attending Dreamforce this year—it’s a huge, and let’s be honest, crazy event, but it’s also a truly unique opportunity to connect with our peers in the cloud technology, sales and marketing professions and talk about the innovations we’re introducing as a whole to improve and advance our industries.

Cloudwords will join the fun as Silver sponsor and will exhibit in the main Cloud Expos in Moscone Center’s North hall at booth N1240. Our team of globalization experts will provide demos of the Cloudwords Translation Automation Platform, and visitors can sign up to use Cloudwords basic package for free -- and get the chance to win a fantastic trip to Paris. (Click here to sign up!)

The team will also present a session in the Partner Theater on Friday morning at 11:30am and will share eight great reasons to use a Global Content Hub like Cloudwords for Translation Automation, Localization and Personalization.

When Cloudwords launched our integration to the Salesforce Marketing Cloud two months ago, our goal was to make content localization easier for ExactTarget users who are looking to create worldwide demand faster and easier. Since then, our partnership with Salesforce continues to strengthen and we look forward to our evolving relationship as we work together to help marketers use technology to their advantage to engage customers, generate leads and increase revenue. As a special incentive during the show, we will offer a free 90-day trial of this integration to everyone who signs up for the free Cloudwords Basic Edition at booth N1240 in the North Hall.

See you at the show!