This week tens of thousands of marketing, sales and tech professionals have descended upon San Francisco to attend Dreamforce, Benioff’s now-legendary cloud technology conference that takes over the city every fall. It sounds cliché, but people do come from all over the world (78 countries, in fact!) and from all different industries to attend. At the Cloudwords booth in the Cloud Expo, I enjoy listening to the challenges many marketers face as they lament about the slow, old school approaches they use to translate marketing content.
Yes, “enjoy” seems a harsh way to describe my feelings while listening to someone’s troubles. However, the joy comes when our team of globalization experts demo Cloudwords and they experience the “wow” factor – the moment when they realize there is an easier way – a much, much easier way – to localize content.
Hearing people at our booth talk about how difficult it is for them to get localized sales and marketing materials to regional sales teams not only on time, but in sync with other regional markets, I ask, “Well, what marketing automation software are you using?” The responses I get usually include a blank stare.
Making the Connection
Why does it matter? What does localization have to do with marketing automation, and what difference does it make? Because connecting your Translation Automation Platform to your marketing automation solution – whether it is ExactTarget, Marketo, Pardot or Eloqua – speeds the translation workflow from content creation to content delivery by 80 percent.
In fact, connecting Cloudwords with the marketing technology you already use is the best way to create a Global Content Hub, and just one reason of many to own translation automation software.
Discover 8 Great Reasons
On Friday, along with my colleague and tech expert Micah Dulak, I’ll be presenting a session at the Dreamforce Partner Theater to share the business-building benefits of a Global Content Hub like Cloudwords, including how it can help you:
- Increase conversion rates
- Integrate existing content marketing technology systems
- Update assets in deployment-ready mode
- Get to market faster
- Reduce errors and risk
- Add accountability and collaboration
- Manage translation spend
- Maintain a consistent brand around the world
Innovation, inspiration and idea sharing – these are the underlying themes we’re hearing throughout the Cloud Expo, and Cloudwords is proud to be a part of the excitement as a Salesforce partner and Silver sponsor. If you’re attending Dreamforce, stop by the Cloudwords booth in the North Hall at N1240 – you can sign up to use Cloudwords basic package for free and get a chance to win a trip to Paris. (If you’re not at Dreamforce, you can also click here to sign up.)
In addition, we are offering free 90-day access to our Salesforce Marketing Cloud connector, or whichever marketing automation solution you already use, if you sign up for Cloudwords’ free basic package at our booth. With your content marketing tech connected to Cloudwords, you can start localizing your email campaigns with just a click. It’s really that easy.
So stop by and say hello, bonjour, hola, etc!