After nearly a decade in the localization services arena, I’m excited to move to the technology side of the industry and provide an "insider's perspective" on Steven's colorful Victory LAP blog posted last week. 

As a customer advocate, passionate about creating the right solution for each client, my ability to align true customer-focused solutions with my sales teams has always been contradicted by the need to drive services revenue as an LSP. Enter Cloudwords and our services-agnostic approach to enhancing customer experience through connectivity, via our Global Demand Automation Platform!

Cloudwords, the leading provider of localization automation software and solutions, has partnered with Marvel Marketers to develop and deliver a new training and certification program.

New commitment to joint marketing brings Cloudwords to Webinar World 2019, a global series of events presented by ON24 

SAN FRANCISCO, CA., March 12, 2019 -- Cloudwords , the leading provider of
localization automation software and solutions, has established a global co-marketing
relationship with ON24 , the technology leader helping companies create live, always-on and
personalized digital experiences. . This new relationship will bring Cloudwords to ON24’s
marquee customer and partner event, Webinar World 2019 in three cities, San
Francisco, Sydney and London. Webinar World kicks-off in San Francisco today and
concludes on March 13th, Webinar World Sydney takes place May 2, 2019 and
Webinar World London is from October 1st - 2nd, 2019.

About this Webinar

Global prospects are far more likely to convert to customers when they are engaged through campaigns that are delivered in native languages. This simple ambition of delivering consistent multilingual campaigns often proves an insurmountable challenge for marketers around the world.

Senior marketing execs want to know: How can I achieve influence and credibility in the boardroom?

When the media intelligence experts at Meltwater approached Cloudwords to address this question, we were thrilled to partner with them to collaborate and share insights about how marketing execs are increasingly influencing the C-Suite, particularly when it comes to expanding a company’s brand overseas. On Wednesday, April 13, at 11am PDT, our global sales and marketing VP, Richard Harpham, will present a webinar with Meltwater, titled, Think Like the C-Suite: Expand the Role of Marketing.

When it comes to trending topics in the tech world, “big data” might win again this year, but I think “cloud computing” has to be a pretty close second. While cloud-based platforms and services are relatively new, the advantages and benefits they provide have long been established as core business values: increased productivity, lower costs, and improved time to market.

It’s no surprise that content marketing as a process for both B2B and B2C marketers to produce and publish information to influence buyers, generate leads and increase sales has significantly grown as its own category of marketing. A key element to successful content marketing is high frequency digital content -- blogs, emails, landing pages, infographics, eBooks, and more, that is created and delivered regularly to keep content fresh and audiences engaged. And, of course, marketing automation software makes it all possible. However, the same technology that has made content marketing proliferation possible, has also made global content marketing go from hard to impossible.

"By 2115, it’s possible that only about 600 languages will be left on the planet as opposed to today’s 6,000,” according to an article in the Wall Street Journal by Columbia University linguistics teacher, Dr. John McWhorter. While many acknowledge that the de facto language for global communication—business or otherwise—is English, it’s undeniable that the seven billion people in the world speak a language other than English in their everyday lives. (In fact, while English is the third most widely spoken language, it’s only the native language for about 5% of the world’s population, and only about 30% of the world’s population speaks English with some degree of competency.)