Senior marketing execs want to know: How can I achieve influence and credibility in the boardroom?
When the media intelligence experts at Meltwater approached Cloudwords to address this question, we were thrilled to partner with them to collaborate and share insights about how marketing execs are increasingly influencing the C-Suite, particularly when it comes to expanding a company’s brand overseas. On Wednesday, April 13, at 11am PDT, our global sales and marketing VP, Richard Harpham, will present a webinar with Meltwater, titled, Think Like the C-Suite: Expand the Role of Marketing.
Multiple factors are changing the role and responsibilities of the marketing exec—technology, for one, has given marketers the ability to track behaviors, analyze data, and connect it to outcomes, allowing them to directly tie marketing’s activities with its bottom line impact. Modern marketers need to identify and leverage a variety of technological tools and solutions including marketing automation, content platforms, sales enablement, localization management and media intelligence tools—to build a cohesive marketing stack and integrate marketing activities with the business as a whole.
So what can you do to build a successful marketing organization to not only drive growth and revenue for the company, but also ultimately put you squarely in position to influence the C-Suite?
Join us for the webinar to learn how to:
- Drive business with insights, agility and growth
- Use personalization and localization to drive revenue
- Leverage modern accessible technology and skills
With more than 20 years of experience launching and leading products into global markets, Richard will share the necessary skills and tools marketing execs need to achieve and maintain credibility with the CEO and the C-level execs in the boardroom.