As localization automation becomes more sophisticated and commonplace, the future of this technology is increasingly important to consider. With its ability to streamline processes and improve accuracy, localization automation has the potential to revolutionize how businesses approach translation. But what will the future hold for this growing field?
In this Grow Global Chat, Cloudwords CEO Michael Meinhardt talks with Oralce's Vice President of Marketing Heike Neumann about the current localization landscape and how automation is changing the game for companies globally.
"[With localization automation], our time to market got significantly shortened. We shortened from about 8 to 12 weeks for localized campaigns going to market, to 2 weeks. And that is significant. Especially if you want to consider the customer experience aspect with that. Which enabled us to launch campaigns simultaneously in a variety of languages," Neumann said. "What it does is it is a courtesy to the people who are speaking this language. That you are coming out at the time in the same language they prefer."