Cloudwords for Adobe InDesign Offer

By Michael Meinhardt on 11/06/2018

 

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Cloudwords at DMEXCO

By Michael Meinhardt on 08/17/2018

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Remove Friction from the Customer Experience: Contenders vs Pretenders

By Matthew Jackowski on 08/15/2018

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Be Brave. Be Authentic. Deliver Customer Value.

By Scott Schwalbach on 08/08/2018

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Cloudwords – 8 years and Going Strong!

By Michael Meinhardt on 07/15/2018

On the eve of the 8th year, May 25th, since starting Cloudwords, I found myself reflecting on the some of the ideas that have helped guide the company since its inception. In short, Cloudwords is in the strongest position the company has ever been – financially, strategically and poised for growth. This is great news for our customers, partners and investors.

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How to Measure Your Global Marketing Price Tag

By Scott Yancey on 03/30/2016

How much does your organization spend on localization? Does your estimate include your regional websites, product and sales materials, and all your global marketing efforts company-wide?

If you don’t know, or can take a guess but are unsure, you’re not alone. Localization of global marketing content is often a highly decentralized process within organizations, creating inefficiencies in both time and money spent on the globalization of marketing programs.

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Localization Trends in the MarTech Landscape

By Scott Yancey on 02/23/2016

 

As CEO of a SaaS company that intersects both the marketing technology and translation space, I have the unique opportunity to have conversations with both partners—martech leaders like Salesforce, Marketo, Oracle—and global customers like CA Technologies, Sherwin Williams, and Qualtrics about their global sales and marketing strategies. Our discussions often focus on the state of global marketing tools and tactics and how marketers can ‘do global better.’ As such, I thought I’d share my insights and perspectives on where I see marketing and localization trends going in 2016.

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The Rise of Content Marketing Makes the Old School TMS Obsolete

By Cloudwords on 02/18/2016

It’s no surprise that content marketing as a process for both B2B and B2C marketers to produce and publish information to influence buyers, generate leads and increase sales has significantly grown as its own category of marketing. A key element to successful content marketing is high frequency digital content -- blogs, emails, landing pages, infographics, eBooks, and more, that is created and delivered regularly to keep content fresh and audiences engaged. And, of course, marketing automation software makes it all possible. However, the same technology that has made content marketing proliferation possible, has also made global content marketing go from hard to impossible.

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Hitting The Right Notes With Localization

By Cloudwords on 09/03/2015

Your company is expanding and you will soon be a proud global presence. You’re getting ready to sing your song to the world: you’ve researched global markets, chosen territories that are likeliest to increase revenue, and all of your materials have been translated perfectly.

Time to press play?

Not so fast: translation is only one part of this tune.

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The Local Glocal: The Market Next Door

By Cloudwords on 08/24/2015

It’s easy to understand the value of marketing to your global customers in their preferred language – we know that they are 34% more likely to respond, and then there is the brand halo of even trying. It’s obviously the most effective way for your message to be heard or seen and generate a return on your investment in a global operation.

It’s just as easy to forget the enormous value of doing the same thing for your domestic customers in the US. In a nation that is now “majority minority,” smart marketers are “thinking glocal” about the customer across the street. In fact, over 60 million Americans speak a language other than English at home, and most consider that a conservative estimate.

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