Grow Global Chats: How Localization Automation is Changing Marketing

With technology making it possible to communicate with people all over the world, companies are looking for ways to reach new markets. One way to do this is through advancements in localization. Localization automation tools make it easy to translate your marketing materials into different languages, making it easier than ever to connect with new audiences. By using localization automation tools, you can grow your global chats and expand your business in new and exciting ways.

In this Grow Global Chat, Cloudwords CEO Michael Meinhardt talks with ServiceNow's Director of Marketing Localization Mariëtte Pepping about the current localization landscape and how automation is changing the game for companies across the world.

"I could see it was time to scale. I saw there was a great opportunity to centralize that experience, that task of translating source materials that were mostly created, and still are created in U.S. English., to directly translate it to all regions at one time in order to get that perfect customer experience that we all want to give to our customers," Pepping said. "If you think about the whole journey of the customer that they go through, to make that seamless in any language that we serve [was my goal]."

Pepping walks through localization at ServiceNow, looking both at the current landscape of localization automation and what might be ahead.

You'll learn:

• How to build a localization team and how to work with other teams and key stakeholders in your localization efforts
• The challenges facing translation and localization and how to move forward both now and in the future
• How to create a localization process, including finding an LSP and tech stack to work more efficiently
• What to consider to get consistent quality and results from your company's localization projects