Two years ago when Salesforce announced its plans to acquire marketing software company ExactTarget, it made total sense to me. Today, Salesforce Marketing Cloud has evolved from ExactTarget and enables marketers to create personalized, cross-channel customer journeys. But personalizing those assets for global markets still remains a complex translation challenge that, for most, is still slow, with unpredictable costs and outcomes. That’s where Cloudwords comes in.
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Tired of Translation Review Headaches? Cloudwords’ New “In-Context Review” Provides a Pain-free Process
Does this scenario sound familiar…? You manage your company’s localization process, ensuring content is translated into all the different languages for all the markets your company does business in. One of your responsibilities is to ensure translation projects move along in a timely manner, so you keep tabs on which stage of the process projects are in, and make sure they are completed on time. Projects move along just fine until… the dreaded review phase. Suddenly, everything stalls because…
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The Cloudwords team is gearing up to showcase our marketing globalization platform, connect with customers, and make new friends at the Marketo Marketing Nation Summit next week. Our team of marketing and localization experts will be on hand at booth #506 to provide globalization tips, tricks and best practices to help businesses translate content easier, faster, and more cost-effectively with Cloudwords’ award-winning integration with Marketo. Here are five reasons you should stop by and say hello, hola, bonjour, hallo, ciao…
1) If you use Marketo and need to localize content and campaigns for international markets, Cloudwords is the ONLY technology integrated with Marketo for automated translation. Trust me, you will be amazed at how much easier the translation process is when all you have to do is “click” to move content from Marketo, into Cloudwords and off to your preferred translation vendor.
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Marketing automation technology has changed the way marketers engage customers, allowing users to nurture leads through automated campaigns. Email marketing, for example, is one of the most powerful tools in a marketer’s toolbox, and by using marketing automation software, marketers can make email marketing more effective by customizing the messages that individuals see to help customers move through the buying process.