Cloudwords for Adobe InDesign Offer

By Michael Meinhardt on 11/06/2018

 

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Cloudwords at DMEXCO

By Michael Meinhardt on 08/17/2018

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Remove Friction from the Customer Experience: Contenders vs Pretenders

By Matthew Jackowski on 08/15/2018

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Cloudwords – 8 years and Going Strong!

By Michael Meinhardt on 07/15/2018

On the eve of the 8th year, May 25th, since starting Cloudwords, I found myself reflecting on the some of the ideas that have helped guide the company since its inception. In short, Cloudwords is in the strongest position the company has ever been – financially, strategically and poised for growth. This is great news for our customers, partners and investors.

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New Years Countdown: Our Top Blog Posts of the Year

By Cloudwords on 02/18/2016

As the year draws to a close, we decided to take a look back at our top blog post from 2015. With blog posts ranging from global marketing best practices to how to be more persuasive, we hope we shared some valuable and entertaining insights. Take a look at some of our best posts below!
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The Rise of Content Marketing Makes the Old School TMS Obsolete

By Cloudwords on 02/18/2016

It’s no surprise that content marketing as a process for both B2B and B2C marketers to produce and publish information to influence buyers, generate leads and increase sales has significantly grown as its own category of marketing. A key element to successful content marketing is high frequency digital content -- blogs, emails, landing pages, infographics, eBooks, and more, that is created and delivered regularly to keep content fresh and audiences engaged. And, of course, marketing automation software makes it all possible. However, the same technology that has made content marketing proliferation possible, has also made global content marketing go from hard to impossible.

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Influence Your Audience by Speaking to Their Heart

By Cloudwords on 02/18/2016

"By 2115, it’s possible that only about 600 languages will be left on the planet as opposed to today’s 6,000,” according to an article in the Wall Street Journal by Columbia University linguistics teacher, Dr. John McWhorter. While many acknowledge that the de facto language for global communication—business or otherwise—is English, it’s undeniable that the seven billion people in the world speak a language other than English in their everyday lives. (In fact, while English is the third most widely spoken language, it’s only the native language for about 5% of the world’s population, and only about 30% of the world’s population speaks English with some degree of competency.)

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Want Great Global Content? Find a Great Translator

By Cloudwords on 02/18/2016

As a good marketer in the digital age, you probably know how to find the right partner for a lot of your needs, from programmers to event planners. Chances are you have less confidence about how to do the same for a key aspect of your global content marketing campaign: Finding and engaging a great translator.

As you have certainly seen from infamous global advertising translations gone wrong, messaging that is incorrect as a result of poor translation or localization can undermine the entire investment you’ve made in the content and the campaign, not to mention your brand’s valuable reputation.

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How to Use Content to Reach a Global Audience: An Interview with Cloudwords CEO Scott Yancey

By Scott Yancey on 08/13/2015

(Originally published in Bizreport, August 11, 2015)

Topics: Insights
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Glocalization Makes the Global Local

By Richard Harpham on 06/19/2015

How Do You Say….Marketing?

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