Cloudwords for Adobe InDesign Offer
By Michael Meinhardt on 11/06/2018
1 min read
Cloudwords at DMEXCO
By Michael Meinhardt on 08/17/2018
On September 12 & 13, DMEXCO will be the central meeting place for all the key players in digital business, marketing and innovation. More than 1,000 companies and over 500 top speakers will be presenting innovative and forward-looking developments and trends.
2 min read
Remove Friction from the Customer Experience: Contenders vs Pretenders
By Matthew Jackowski on 08/15/2018
3 min read
Cloudwords – 8 years and Going Strong!
By Michael Meinhardt on 07/15/2018
On the eve of the 8th year, May 25th, since starting Cloudwords, I found myself reflecting on the some of the ideas that have helped guide the company since its inception. In short, Cloudwords is in the strongest position the company has ever been – financially, strategically and poised for growth. This is great news for our customers, partners and investors.
2 min read
New Years Countdown: Our Top Blog Posts of the Year
By Cloudwords on 02/18/2016
4 min read
The Rise of Content Marketing Makes the Old School TMS Obsolete
By Cloudwords on 02/18/2016
It’s no surprise that content marketing as a process for both B2B and B2C marketers to produce and publish information to influence buyers, generate leads and increase sales has significantly grown as its own category of marketing. A key element to successful content marketing is high frequency digital content -- blogs, emails, landing pages, infographics, eBooks, and more, that is created and delivered regularly to keep content fresh and audiences engaged. And, of course, marketing automation software makes it all possible. However, the same technology that has made content marketing proliferation possible, has also made global content marketing go from hard to impossible.
2 min read
Influence Your Audience by Speaking to Their Heart
By Cloudwords on 02/18/2016
"By 2115, it’s possible that only about 600 languages will be left on the planet as opposed to today’s 6,000,” according to an article in the Wall Street Journal by Columbia University linguistics teacher, Dr. John McWhorter. While many acknowledge that the de facto language for global communication—business or otherwise—is English, it’s undeniable that the seven billion people in the world speak a language other than English in their everyday lives. (In fact, while English is the third most widely spoken language, it’s only the native language for about 5% of the world’s population, and only about 30% of the world’s population speaks English with some degree of competency.)
2 min read
Want Great Global Content? Find a Great Translator
By Cloudwords on 02/18/2016
As a good marketer in the digital age, you probably know how to find the right partner for a lot of your needs, from programmers to event planners. Chances are you have less confidence about how to do the same for a key aspect of your global content marketing campaign: Finding and engaging a great translator.
As you have certainly seen from infamous global advertising translations gone wrong, messaging that is incorrect as a result of poor translation or localization can undermine the entire investment you’ve made in the content and the campaign, not to mention your brand’s valuable reputation.
1 min read
How to Use Content to Reach a Global Audience: An Interview with Cloudwords CEO Scott Yancey
By Scott Yancey on 08/13/2015
(Originally published in Bizreport, August 11, 2015)
2 min read
Glocalization Makes the Global Local
By Richard Harpham on 06/19/2015
How Do You Say….Marketing?