When building internationalized email campaigns, it’s natural that web developers want to be involved in creating every version for each language.  This allows the developer to ensure the visual quality of the email. However, the downside to a development heavy approach is that it can greatly affect the velocity of getting these emails sent. Many teams that follow this type of process find themselves blocked by developers availability.

Let’s face it, localizing a large web site or marketing campaign for an enterprise company is a challenging endeavor.  In any localization process, especially in a big company, there are often many people who get involved. To complicate matters, there are teams that don’t use the same tools and technology. This results in frustrating discussions like “I didn’t get the file you emailed me” or “I don’t have access to the right system”.   Though these types of issues are easy to fix, where people and roles change frequently, they tend to happen repeatedly.

Marketing segmentation for emails is difficult to get “right”.  When you add multilingual content into the mix it gets even harder.  One of the biggest pitfalls, however, is confusing language codes for marketing segmentation. In this blog post I’m going to talk about why these should be treated differently and offer some strategies for dealing with them.

Publishing content is changing. This is not a new statement since due to the Internet and social media the WAY content is consumed has been changing for quite some time.  Unfortunately the “backend” of how content is created and managed has not seen much change. Many content management solutions have not changed much in recent years. Most content management systems still heavily rely on a relational database backend coupled with a front-end technology to publish web pages. This poses a challenge when you are attempting to manage multilingual content in these systems. More over having content at scale means dealing with multiple teams located in different countries around the world.

New commitment to joint marketing brings Cloudwords to Webinar World 2019, a global series of events presented by ON24 

SAN FRANCISCO, CA., March 12, 2019 -- Cloudwords , the leading provider of
localization automation software and solutions, has established a global co-marketing
relationship with ON24 , the technology leader helping companies create live, always-on and
personalized digital experiences. . This new relationship will bring Cloudwords to ON24’s
marquee customer and partner event, Webinar World 2019 in three cities, San
Francisco, Sydney and London. Webinar World kicks-off in San Francisco today and
concludes on March 13th, Webinar World Sydney takes place May 2, 2019 and
Webinar World London is from October 1st - 2nd, 2019.

Cloudwords Expands into Europe with New Customer Success team and Partnership with BluprintX

New customer success team in Europe will support a growing list of customers and certified partners

SAN FRANCISCO, CA., March 5, 2019 -- Cloudwords, the leading provider of localization automation software and solutions, has expanded into EMEA to continue to develop better relationships with the growing customer, and this initial team will be focused on Customer Success.  The majority of Cloudwords daily users are based outside of North America and we proactively built a core team to on-board, enable and support these users on their timezone.  In addition to our recent team expansion, we have also partnered with leading EMEA based Martech agency BluprintX, which will enable current and future Cloudwords customers to realize more value in their Marketing Technology strategy and ultimately, Cloudwords, faster.

Cloudwords Invests in Customer Success with New Training and Certification Program

A new partnership with Marvel Marketers will enable Cloudwords Champions to enhance their skills and professional experience.

Cloudwords, the leading provider of localization automation software and solutions, has partnered with Marvel Marketers to develop and deliver a new training and certification program.

Tired of reviewing InDesign^® translations in PDF and text documents?

There is an easier, faster way!

About this Webinar

Global prospects are far more likely to convert to customers when they are engaged through campaigns that are delivered in native languages. This simple ambition of delivering consistent multilingual campaigns often proves an insurmountable challenge for marketers around the world.

Tired of paying for DTP?  There is a better way!

50% off the Cloudwords for InDesign experience!