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Cloudwords Blog

2 min read

Don’t Let These 5 Translation Review Challenges Slow Your Global Growth

By Ashish Agrawal on 04/13/2016

When it comes to the translation workflow, the review process is the final, most critical stage: It’s the time to ensure:

  • Translations are accurate;
  • The intended meaning rings true;
  • Text reads fluidly in its new language; and
  • Copy layout fits the template.

However, if you’re using manual techniques or traditional processes to review translations, this stage is likely the most frustrating phase of your translation workflow, and, let’s face it: Just. Too. Slow. Many translation management systems claim to have tools that streamline the review phase, but none compare to Cloudwords’ OneReview…

We recently held a webinar with the translation management experts at Rockant to provide an in-depth look at Cloudwords’ innovative and industry-leading collaborative editing tool, OneReview. OneReview speeds and simplifies the translation review process by solving the pain points most commonly associated with this phase of the translation workflow, and much more. View the on-demand version here.

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2 min read

Meltwater + Cloudwords Webinar: Marketing Takes a Seat in the C-Suite

By Cloudwords on 04/07/2016

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Senior marketing execs want to know: How can I achieve influence and credibility in the boardroom?

When the media intelligence experts at Meltwater approached Cloudwords to address this question, we were thrilled to partner with them to collaborate and share insights about how marketing execs are increasingly influencing the C-Suite, particularly when it comes to expanding a company’s brand overseas. On Wednesday, April 13, at 11am PDT, our global sales and marketing VP, Richard Harpham, will present a webinar with Meltwater, titled, Think Like the C-Suite: Expand the Role of Marketing.

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3 min read

How to Measure Your Global Marketing Price Tag

By Scott Yancey on 03/30/2016

How much does your organization spend on localization? Does your estimate include your regional websites, product and sales materials, and all your global marketing efforts company-wide?

If you don’t know, or can take a guess but are unsure, you’re not alone. Localization of global marketing content is often a highly decentralized process within organizations, creating inefficiencies in both time and money spent on the globalization of marketing programs.

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2 min read

5 Reasons to Take Your Digital Content Global with Cloudwords for Adobe Experience Manager

By Richard Blatcher on 03/15/2016

Timely, personal, consistent messaging in all the languages of your customers—join us at Adobe Summit next week to learn how Cloudwords for Adobe EM helps marketers deliver localized web experiences better, faster, and more frequently. Our customers’ key areas of concern when it comes to improving global marketing efforts are efficiency, cost, and opportunity. And by leveraging Cloudwords technology, they are experiencing significant savings and improvements—customers are localizing content three to four times faster and generating more leads by increasing the number of campaigns they are able to launch.

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2 min read

A Global Marketing Vision Beyond Translation: Palo Alto Networks’ Success with Cloudwords

By Richard Harpham on 03/03/2016

Cloudwords helps us think of globalization as a process that starts at the beginning of marketing content creation. This global thinking saves the company time and money in the end.” - Bernadette Javier, Web Marketing Manager at Palo Alto Networks 

With an ever-growing global customer base, the Palo Alto Networks marketing team recognized a need for a more efficient, cost-effective localization process to better serve its multilingual audiences. One of the fastest growing security companies in the market, Palo Alto Networks initially selected Cloudwords to help them build localized websites for target regions. The company especially liked the Cloudwords platform because they were able to continue to use their existing translation service provider without disrupting their overall localization process, but are also able to identify new vendors that matched new content and language needs.

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3 min read

Localization Trends in the MarTech Landscape

By Scott Yancey on 02/23/2016

 

As CEO of a SaaS company that intersects both the marketing technology and translation space, I have the unique opportunity to have conversations with both partners—martech leaders like Salesforce, Marketo, Oracle—and global customers like CA Technologies, Sherwin Williams, and Qualtrics about their global sales and marketing strategies. Our discussions often focus on the state of global marketing tools and tactics and how marketers can ‘do global better.’ As such, I thought I’d share my insights and perspectives on where I see marketing and localization trends going in 2016.

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1 min read

Marketing Experts Ann Handley, Scott Brinker, Jamie Gutfreund and Sanjay Dholakia Discuss 2016 Predictions

By Cloudwords on 02/18/2016

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4 min read

Important Cloudwords Features & Functions You Don’t Want to Miss!

By Ashish Agrawal on 02/18/2016


Cloudwords Added New Features, Enhanced Capabilities, and Expanded Integrations for its Growing Customer Base in 2015

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2 min read

New Years Countdown: Our Top Blog Posts of the Year

By Cloudwords on 02/18/2016

As the year draws to a close, we decided to take a look back at our top blog post from 2015. With blog posts ranging from global marketing best practices to how to be more persuasive, we hope we shared some valuable and entertaining insights. Take a look at some of our best posts below!
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1 min read

Honored to be Among the Best of the Best in Cloud Computing

By Cloudwords on 02/18/2016

When it comes to trending topics in the tech world, “big data” might win again this year, but I think “cloud computing” has to be a pretty close second. While cloud-based platforms and services are relatively new, the advantages and benefits they provide have long been established as core business values: increased productivity, lower costs, and improved time to market.

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