Cloudwords Added New Features, Enhanced Capabilities, and Expanded Integrations for its Growing Customer Base in 2015
Guest Post by Leslie Alore, Head of Global Marketing Operations & Automation at Iron Mountain
Modern marketers from across the globe attended Oracle’s Modern Marketing Experience Europe event in London last week to discuss best practices and learn new marketing strategies from peers and experts alike. As head of global marketing operations and automation at Iron Mountain, I was honored to have the opportunity to present and share how our company leverages Oracle Eloqua and Cloudwords to create and deliver global campaigns at scale.
How Do You Say….Marketing?
Tired of Translation Review Headaches? Cloudwords’ New “In-Context Review” Provides a Pain-free Process
Does this scenario sound familiar…? You manage your company’s localization process, ensuring content is translated into all the different languages for all the markets your company does business in. One of your responsibilities is to ensure translation projects move along in a timely manner, so you keep tabs on which stage of the process projects are in, and make sure they are completed on time. Projects move along just fine until… the dreaded review phase. Suddenly, everything stalls because…
At Cloudwords, we know how integral developers are to building a highly functional technology stack that allows end users to seamlessly perform the critical tasks required for their role. Whether a company needs Cloudwords to integrate with their organization’s content management system, Web CMS, marketing automation platform, knowledge management system, version control system, or even their own product, they turn to their developer team to make the magic happen.
The developer community has always been top of mind at Cloudwords. From the start, we made Cloudwords’ open API and extensive documentation easily accessible and user-friendly to better enable developers to get whatever content they have, in whatever systems they use, easily translated via the Cloudwords platform. Along the way, we’ve continued to add enhancements to our Developer Center to make integrations even easier, such as a sandbox environment for developers to use to simulate and test their integration prior to roll-out, as well as delivering pre-built integrations with leading content systems. And now, we’ve introduced our very own “boot camp” for developers -- a new API Tutorial that provides the complete set of API calls required to program integration with Cloudwords.
Marketing automation technology has changed the way marketers engage customers, allowing users to nurture leads through automated campaigns. Email marketing, for example, is one of the most powerful tools in a marketer’s toolbox, and by using marketing automation software, marketers can make email marketing more effective by customizing the messages that individuals see to help customers move through the buying process.