When it comes to the translation workflow, the review process is the final, most critical stage: It’s the time to ensure:
- Translations are accurate;
- The intended meaning rings true;
- Text reads fluidly in its new language; and
- Copy layout fits the template.
However, if you’re using manual techniques or traditional processes to review translations, this stage is likely the most frustrating phase of your translation workflow, and, let’s face it: Just. Too. Slow. Many translation management systems claim to have tools that streamline the review phase, but none compare to Cloudwords’ OneReview…
We recently held a webinar with the translation management experts at Rockant to provide an in-depth look at Cloudwords’ innovative and industry-leading collaborative editing tool, OneReview. OneReview speeds and simplifies the translation review process by solving the pain points most commonly associated with this phase of the translation workflow, and much more. View the on-demand version here.
How much does your organization spend on localization? Does your estimate include your regional websites, product and sales materials, and all your global marketing efforts company-wide?
If you don’t know, or can take a guess but are unsure, you’re not alone. Localization of global marketing content is often a highly decentralized process within organizations, creating inefficiencies in both time and money spent on the globalization of marketing programs.
“Cloudwords helps us think of globalization as a process that starts at the beginning of marketing content creation. This global thinking saves the company time and money in the end.” - Bernadette Javier, Web Marketing Manager at Palo Alto Networks
With an ever-growing global customer base, the Palo Alto Networks marketing team recognized a need for a more efficient, cost-effective localization process to better serve its multilingual audiences. One of the fastest growing security companies in the market, Palo Alto Networks initially selected Cloudwords to help them build localized websites for target regions. The company especially liked the Cloudwords platform because they were able to continue to use their existing translation service provider without disrupting their overall localization process, but are also able to identify new vendors that matched new content and language needs.
It’s no surprise that content marketing as a process for both B2B and B2C marketers to produce and publish information to influence buyers, generate leads and increase sales has significantly grown as its own category of marketing. A key element to successful content marketing is high frequency digital content -- blogs, emails, landing pages, infographics, eBooks, and more, that is created and delivered regularly to keep content fresh and audiences engaged. And, of course, marketing automation software makes it all possible. However, the same technology that has made content marketing proliferation possible, has also made global content marketing go from hard to impossible.
Investing in a global marketing strategy can be a major undertaking, both in terms of actual costs (localization of campaign assets) and productivity costs (employee time), but the return on investment can be exponential when it comes to opportunities for increased revenue and market share. However, getting globalization right is critical, because now more than ever, global marketers are on the frontlines of revenue growth and need to consider the impact on sales their campaigns generate.
Whether your company sells software or fleece hoodies, there is a core set of questions we need to ask to drive product creation and development.
I recently arrived at this conclusion following a surf trip near Puerto Nuevo, Mexico – if you surf, or have ever tried, you may feel as I do that the sport is one of the most challenging, but most rewarding activities you’ll try. During my latest trip, I had a scary experience involving currents trying to take me out to the ocean combined with an untimely calf cramp. When I finally made it to shore, I was relieved but also euphoric, and as a result felt emboldened to completely dive deeper into the sport. Based on a friend’s recommendation, I bought a book called “Let My People Go Surfing” written by Yvon Chouinard, the founder and owner of leading outdoor adventure gear company, Patagonia.