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Cloudwords Blog

1 min read

Honored to be Among the Best of the Best in Cloud Computing

By Cloudwords on 02/18/2016

When it comes to trending topics in the tech world, “big data” might win again this year, but I think “cloud computing” has to be a pretty close second. While cloud-based platforms and services are relatively new, the advantages and benefits they provide have long been established as core business values: increased productivity, lower costs, and improved time to market.

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4 min read

The Rise of Content Marketing Makes the Old School TMS Obsolete

By Cloudwords on 02/18/2016

It’s no surprise that content marketing as a process for both B2B and B2C marketers to produce and publish information to influence buyers, generate leads and increase sales has significantly grown as its own category of marketing. A key element to successful content marketing is high frequency digital content -- blogs, emails, landing pages, infographics, eBooks, and more, that is created and delivered regularly to keep content fresh and audiences engaged. And, of course, marketing automation software makes it all possible. However, the same technology that has made content marketing proliferation possible, has also made global content marketing go from hard to impossible.

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2 min read

Influence Your Audience by Speaking to Their Heart

By Cloudwords on 02/18/2016

"By 2115, it’s possible that only about 600 languages will be left on the planet as opposed to today’s 6,000,” according to an article in the Wall Street Journal by Columbia University linguistics teacher, Dr. John McWhorter. While many acknowledge that the de facto language for global communication—business or otherwise—is English, it’s undeniable that the seven billion people in the world speak a language other than English in their everyday lives. (In fact, while English is the third most widely spoken language, it’s only the native language for about 5% of the world’s population, and only about 30% of the world’s population speaks English with some degree of competency.)

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2 min read

How Iron Mountain Scales Globally to Drive Localized Demand

By Cloudwords on 02/18/2016

Guest Post by Leslie Alore, Head of Global Marketing Operations & Automation at Iron Mountain

Modern marketers from across the globe attended Oracle’s Modern Marketing Experience Europe event in London last week to discuss best practices and learn new marketing strategies from peers and experts alike. As head of global marketing operations and automation at Iron Mountain, I was honored to have the opportunity to present and share how our company leverages Oracle Eloqua and Cloudwords to create and deliver global campaigns at scale.

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3 min read

The Spooktacular Costs of Doing Global Wrong

By Cloudwords on 02/18/2016

Investing in a global marketing strategy can be a major undertaking, both in terms of actual costs (localization of campaign assets) and productivity costs (employee time), but the return on investment can be exponential when it comes to opportunities for increased revenue and market share. However, getting globalization right is critical, because now more than ever, global marketers are on the frontlines of revenue growth and need to consider the impact on sales their campaigns generate.

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3 min read

The Lesson I Learned from Patagonia’s Yvon Chouinard

By Cloudwords on 02/18/2016

Whether your company sells software or fleece hoodies, there is a core set of questions we need to ask to drive product creation and development.

I recently arrived at this conclusion following a surf trip near Puerto Nuevo, Mexico – if you surf, or have ever tried, you may feel as I do that the sport is one of the most challenging, but most rewarding activities you’ll try. During my latest trip, I had a scary experience involving currents trying to take me out to the ocean combined with an untimely calf cramp. When I finally made it to shore, I was relieved but also euphoric, and as a result felt emboldened to completely dive deeper into the sport. Based on a friend’s recommendation, I bought a book called “Let My People Go Surfing” written by Yvon Chouinard, the founder and owner of leading outdoor adventure gear company, Patagonia.

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2 min read

What Does Your Company’s Selfie Say to the World?

By Cloudwords on 02/18/2016

A great website is a reflection of a company’s persona and how it wants to be viewed by the world: Its brand, positioning, and core values are characterized by the images, tone of voice and design aspects incorporated into the site itself. To put it in today’s photographic terms, a website is basically a company’s “selfie” available for a global audience to see.

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2 min read

5 Steps to a DIY Global Content Operation

By Cloudwords on 02/18/2016

As a marketer tasked with expanding to new markets, it might seem like you’ll need to spend a lot of new resources and talent to build your global content operation. But it ain’t necessarily so.

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2 min read

Getting Back to Our Roots at Dreamforce

By Cloudwords on 02/18/2016

I very rarely hear people refer to the “World Wide Web” anymore. In the ‘90s we were obsessed with sites like Yahoo, the burgeoning idea of e-commerce, and “going online” to use AOL to email friends in faraway places. The Internet is truly worldwide and has connected—and greatly impacted—countries and economies in multiple ways, from access to information to entire businesses built purely online.

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